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Other London events

Money: the good, the bad, & the ugly

Please note this event takes place on the 1st floor and has no step-free access. Food and drinks will be available for purchase.
Past event - 2016
24 May Doors open: 7pm - Event starts: 7:30pm
The Castle, 34-35 Cowcross St, Farringdon,
London EC1M 6DB
Sold Out!
What do money and storytelling have in common? A journey through finance and alternative money from a new perspective, with Mario Campana and Tom Van Laer, lecturers in marketing.  The event is hosted by Cass Business School at "The Castle", in the first floor room. During the event there will be games and special Pint of Science goodies to be won! 

The “magic” of money: Welcome to the story of finance.

Tom van Laer (Senior Lecturer in Marketing)
People are persuaded to do things—buy faded jeans, donate blood, eat healthier, vote—not (only) because they are threatened with a baseball bat, but (also) because of the stories that they have read. Society’s age-long fascination with the power of money and storytelling is central to this talk. How to persuade “Master of the Universe”-type bankers to see themselves as the bad guys in a story? What effect do word search puzzles have on responsibility and blame? The “magic” of money storytelling will explain all this.
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David Bowie on a tenner? The world of alternative money.

Mario Campana (Lecturer in Marketing)
Have you ever imagined of using a banknote with the face of David Bowie or of Vincent van Gogh on it for buying your groceries? Have you ever thought of money that could be only used into your local neighbourhood and nowhere else? You have never used complementary currencies then! These are forms of alternative money that rapidly diffused in the aftermath of the financial crisis. This talk is going to show how these different forms of money influence the way in which people think about money, use money and do their shopping.
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