© Pint of Science, 2024. All rights reserved.
Find it difficult fitting in? In a world full of political uncertainty and an ever need to project ourselves digitally it can be very difficult to keep up to date. Come down to listen two fantastic speakers about their work on the complex mechanisms your brain uses to resolve political issues, and how we identify ourselves socially online. Please note that this event takes places on the first floor and is not accessible for those with impaired mobility.
Who do we think you are? Online social identity detection
Miriam Koschate-Reis
(Lecturer in Social and Organisational Psychology)
Are you a parent, a vegetarian, a feminist, all of these, or none? By using computational models, we may be able to tell from your writing style to which social groups you belong, and more importantly, which group membership was influencing you while you were writing. You may be able to deceive the person next to you but our model will know who you really are (well, most of the time). In this talk, Miriam will guide you through a world of digital fingerprints, style shifting, and identity deception and explain what your last social media post may reveal about you.
Forecasting from the Brain
Darren Schreiber
(Lecturer, College of Social Sciences & International Studies, Exeter University )
Traditionally, it has been hard to know how effective a political campaign is. Researchers rely heavily on self-report, and we have biased views of our selves. Neuropolitics uses objective measures of brain states to make better predictions about future attitudes and choices. In this talk, I explain why surveys and focus groups are inherently constrained and how neuroscience methods can make better predictions. I will show the power of these brain-based methods in both politics and marketing, and explain cost-effective strategies for using neural-focus groups instead of conventional marketing.
Map data © OpenStreetMap contributors.