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The Pleasures (and Sins) of Consumption

Please note this event takes place upstairs, sorry there is no step-free access
Past event - 2019
21 May Doors 7.00pm
Event 7.30-9.30pm
Calthorpe Arms, 252 Gray's Inn Road,
London WC1X 8JR
Sold Out!
Join us upstairs at the Calthorpe Arms as we find out all about the pleasures and sins of consumption. We will listen to fascinating research presentations and you could win some Pint of Science goodies!

In Praise of Pleasure: The Utility of Hedonics beyond Enjoyment

Dr Daniela Carmen Cristian (Lecturer in Marketing at Cass Business School)
Whether deciding what to have for dinner or selecting the following holiday destination, pleasure constantly inhabits our minds and most individuals seek pleasure and avoid negative experiences. Thus, it is not surprising that hedonism has received attention within many disciplines.
In spite of their universal appeal, hedonic experiences have been often stigmatized as maladaptive. In my work, I show that they have important positive consequences. To shed light on the bright side of hedonics, I conducted several experiments in multiple countries. Curious about the results? See you at the talk!

In Praise of Sin: The Ambivalent Consumption of Trash TV Shows

Dr Marius Luedicke (Reader in Marketing at Cass Business School)
Professor Caroline Wiertz (Professor of Marketing and Associate Dean for Entrepreneurship at Cass Business School)
As consumers, we choose products that we enjoy, but that also install a sense of guilt as we are socialised into not being supposed to like them. The TV show "Naked Attraction" is an example of a media product that produces such tensions for educated middle class Brits.
We study the German version of "I'm a Celebrity-Get me out of here" to understand the appeal of such media products and why they are deemed trash TV. We present our insights on jungle camps, maggots, bare boobs, and consumer embarrassments iced with German history and sociological theory. In other words, we dig into the trash.